2011-09-16

Freelance Journalists as Flexible Workforce in the Media Industries - Maria Edström

Det här pratade Maria Edström om på konferensen Future of the Journalism i Cardiff den 8 - 9 september. Paper samförfattat med Martina Ladendorf:  
Economic cutbacks in the media sector diminish the chances of employment for journalists, and consequently the numbers of atypical workers in the media industry, such as freelancers, are growing worldwide. Nonwithstanding, few studies on freelancers have been done in journalism research, even though there is some interesting work done in the sociology of work and occupations. The growth in a-typical workers in journalism, such as freelancers, short-term contracts, and even temp agencies is one component in journalism change that is often discussed, but more seldom studied through empirically grounded research. The paper presents ongoing and future studies of Swedish freelancers, which are grounded in both quantitative and qualitative data. The quantitative data is taken from ongoing surveys
conducted by researchers at the U of Gothenburg, based on representative samples of practicing journalists made in 1989, 1994 and 2005. Around 2000 journalists were included in each survey. The qualitative material consists of 13 biographical interviews with freelancers in northernmost Sweden, which will be supplemented with interviews with
freelancers in urban and rural areas. The results will be compared to international studies. Together, the data will present a broad picture of, for example, motives for going freelance, risks and advantages with the freelance lifestyle, relationships with media organizations, and ethical dilemmas; such as the thinning line between journalism and PR/information. The
choice to work as a freelance journalist is connected to lifestyle, and life as project , as well as entreprenuerial, in ways that are connected to societal processes of individualization.

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